Nowadays, a new cultural context is considered to have been created when compared to past eras or periods of time. That is, it can be seen that it has evolved towards a process that is perceived as more dynamic and continuous, thus each culture influences another by transforming itself. This process is called cultural globalization, it is a phenomenon that influences all areas of life in society and personal.

Cultural globalization has both favorable and unfavorable aspects and effects. There are those who consider that it is necessary to differentiate between the eventual growth and evolution as a society with respect to the concept of globalization, since in some cases it is not possible to observe that such changes take place.

However, each of the companies now can not seem to escape this phenomenon, means of communication have inevitably facilitated. It is generally considered that it brings many more benefits to enrich the cultural heritage of each community , these are disseminated continuously.

From a psychological point of view, you can maintain a positive perspective on the possibility of achieving profit exchanges . However, this is the question to answer which discusses how each society really selects those elements that will be shared. In other words, how the gap between the most developed societies and the underdeveloped ones is determined. This aspect is applicable to values and beliefs, also to some behaviors that are developed at the group level.

What is cultural globalization?

Cultural globalization is defined as the entire process in which the customs and beliefs of each region or society converge . It is a complex integration process where people begin to share characteristics that not only define them, but are also part of their daily lives. These aspects can influence both individual and community life, it could be a predominant factor not only on a psychological level but also on an economic level, for example.

If you are trying to understand how this process works, you must understand that it consists of several steps. The first of them focuses on the assimilation of customs, beliefs, traditions, values and expressions, both artistic and religious, for example. It encompasses several types of elements considered as part of the culture of a certain community, then they begin to be considered as their own characteristics.

But it is also possible to define cultural globalization as the process by which the media influence communication and life habits. In other words, each country or country can assimilate training that is acquired from other cultures to later appropriate them. This can be seen in the changes in consumer habits, currently it can be seen that there are similarities in the purchase and certain services such as mobile telephony.

What are the characteristics of cultural globalization?

The process of cultural globalization is described as a dynamic process in which information is exchanged . From different perspectives you can see each community or society has a series of particular characteristics, these are later shared through various means of communication.

For various reasons, each country decides not only to share but also to assimilate certain customs or activities that do not have their own origin. At present it can be observed that the need to make economic needs uniform at the global level has gained some relevance, this could be considered as an aspect that should be considered as one of the main ones. This means that there is a dependency relationship which has also influenced how customs develop in each region.

Therefore, it can be assumed that cultural globalization turns out to be a process in which both our own needs converge, as well as the generation of some important consequences. Each community needs to attend to some basic needs that will also have a strong connection with certain cultural aspects.

So cultural globalization would mean making a process of homogenization , from this process local relationships expand to other destinations to strengthen and also facilitate relationships with other communities. Mechanisms are created that facilitate this exchange of ideas and values.

Some other elements that characterize this process are described below, it is important to mention that not necessarily all will be presented in the same case. Each region of the planet shows a series of particular characteristics that must also be taken into account: They are the following:

  • The customs and traditions begin to change to accommodate others, they are redefined so that they can join the cultural identity which have been adapted. For example, this is applicable to artistic expressions such as fashion, music and gastronomy.
  • It turns out to be a dynamic process through which there is an exchange and learning of new information that continually exerts mutual influence. It can be not only an economic term, it is also applicable to politics, technology, social characteristics and ideologies . Some elements can begin to be considered as universal.
  • Cultural globalization is usually associated with modernity, that is, with the notion of progress . It is interpreted as the creation of a totalizing vision of a specific reality, there is a tendency for the development of society towards a new stage.
  • Social as well as economic and political aspects are interconnected, regional diversity begins to influence other regions to approach a heterogeneous world .
  • All prevailing beliefs, values, codes of conduct, rituals, laws and common practices are integrated . In general, it is about the distinctive features that can be intellectual, spiritual, affective and material.
  • Economic integration is one of the main characteristics. Each community, region, country or society ; it has its own economic needs that later cross borders. In other words, the intention of each country is to create a more united and strengthened community as a region with the participation of its neighbors.
  • Cultural exchange is not limited by bureaucratic processes as well as by factors such as social phobias. Each individual is able to recognize their own cultural characteristics from those that have been acquired, in combination benefits can be obtained from this diversity .
  • This process partly depends on the mass media , this is a key factor in making it possible for each group or society to be a participant. Since the invention of mobile telephony, as well as television and the internet, it has meant a rapprochement between nations that are geographically distant.

Importance of the process of cultural globalization

The importance of cultural globalization lies in the possibility of homogenizing all artistic expressions and traditions worldwide. But it is also about the unification of the use of the same values ​​that govern a society. In this way, a mutual relationship is obtained where there is a more fluid and closer interconnection .

Throughout the world, customs are constantly being created that can later be adopted by various similar groups. Disseminating this information and sharing it benefits everyone equally. The influence of technology has made it possible to learn about culture in a more precise way, this has made it possible for some societies to update and adapt to contemporaneity.

It is also important to mention that this process allows the fusion between different traditions . It could be gastronomy or even the use of certain resources that facilitate the performance of daily activities, in the latter case the use of technology known as the Internet is taken as an example.

To talk about the importance of this process, both the advantages and disadvantages must be considered . Among the first to be mentioned are those that stand out due to their influence on people’s lives, which is the possibility of broadening the perspective that one has about life as such.

Globalization allows us to learn about the different idiosyncrasies and even worldviews of the world. The planet earth has been divided by regions taking into consideration these geographical references, the way of life in each of them is totally different from others.

For example, the perspective of the western world differs from the eastern side, Asian countries can better empathize with how people live in European countries. But also in counterpart there are sectors of the population and where the loss of certain customs has been observed , each locality has decided to displace them under the influence of those coming from abroad.

The most important contribution of cultural globalization is exchange, this promotes diversity and open-mindedness. It could be said that there will be greater acceptance by allowing rapprochement and sharing. However, in some circumstances conflicts could arise when creating dependency or advantageous relationships.


Some examples of how cultural globalization works are described below, they allow an approach to this process. It can be seen that it affects all forms of life, which is why it can even come close to unification. But in others it can be perceived that some customs have been eliminated or replaced. They are as follows:

  • The creation of jobs or needs that previously only belonged to some particular groups. Some characteristics of this type can be transformed and adapted in various sectors of the world’s population. Thus each individual prepares to perform activities that are identical in different sectors in general.
  • Artistic expressions such as fashion clothing or music. It can be observed that the prevalence of certain musical genres for example, although these may have geographically remote origins or in antiquity.
  • Languages no longer have geographic or educational restrictions, a good example is the English language which is the first choice when communicating with foreign people. ´
  • Advertising media are ubiquitous in people’s daily lives . In general, they help inform and share resources that now turn out to be indispensable for everyone. In popular culture, some clothing brands or tools such as household appliances have the same demands regardless of where the potential consumer is located.
  • The collective imagination is influenced by everything that is shared on social networks. For example, on platforms such as twitter or Instagram, images called “memes” are shared, these visual resources are a sample of creativity and how ideas are expressed today.
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Alexa Clark specializes in Cognitive Behavioral Therapy. She has experience in listening and welcoming in Individual Therapy and Couples Therapy. It meets demands such as generalized anxiety, professional, love and family conflicts, stress, depression, sexual dysfunction, grief, and adolescents from 15 years of age. Over the years, She felt the need to conduct the psychotherapy sessions with subtlety since She understands that the psychologist acts as a facilitator of self-understanding and self-acceptance, valuing each person's respect, uniqueness, and acceptance.

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